Creative Marketer bridging brands, audiences, and

professionals through strategies where emotional storytelling and data-fueled innovation collide. While my expertise is rooted in healthcare/pharma (10+ years leading campaigns for brands like Viagra, Eliquis, and Prevenar at Pfizer Mexico), my strategic lens is

cross-industry: I transform complex insights—whether scientific,cultural, or consumer-driven—into culturally intelligent campaigns that build trust, spark action, and deliver measurable impact.

My work extends to championing inclusive narratives, informed by 5+ years leading DEI clusters where I’ve applied data-driven strategies to shape equitable brand practices and authentic representation.

My process: From agile concept development to purpose-driven closure, every creative decision aligns with business objectives. I measure success through both traditional KPIs (ROI, conversions) and human-centric metrics (audience advocacy, perception shifts, equity-focused outcomes).

Campaigns conclude by documenting learnings and reusable assets that fuel future strategies, regardless of industry—including frameworks for inclusive storytelling, developed through cross-functional DEI leadership.

I believe in marketing that speaks to minds and

hearts. My work transcends sectors by distilling technical messages into universal human truths, balancing creativity with compliance to build relevance. Healthcare taught me rigor and empathy; today, I apply

these principles to any brand seeking authentic

connections, enduring legacy, and culturally accountable strategies that reflect diverse voices.