INFO

Objective: Raise awareness and empathy for rare diseases by celebrating individuality and reframing “rare” as a shared strength.

Creative Concept: Redefine “rare” through humor and creativity, transforming it into a symbol of authenticity and shared pride.

Strategy:

• Impactful visuals: Bold, colorful designs celebrating diversity and vibrancy.
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• Real-life stories: Uplifting testimonials from individuals living with rare diseases.
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• Dynamic digital content: Memes, reels, and viral challenges to spark social media engagement.
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Key Message:

• “Being ‘rare’ means being one-of-a-kind. Celebrate what makes you different and stand with those facing rare diseases.”